Jason Maskell
Fintech Founder · Strategic Operator · No-Bullshit Builder
I build what traditional finance ignores — from digital wallets that serve high-growth, ‘risky’ sectors to equity-backed businesses that push boundaries.
This is my personal hub. If you’re looking for my ventures, head below.
Who I am
I’m a fintech founder and straight-talking operator with two decades building businesses in sectors banks don’t want to touch. From taking a niche film brand past £1M in global sales, to crowdfunding taboo ventures, to launching a wallet built for high-growth “high-risk” markets — I’ve never waited for permission to build what matters.
Today, I lead Lifestyle.Money, a digital wallet for the so-called high-risk sectors, and develop aligned businesses through Maskell.Limited, my equity-first consultancy. My book, Fuck Um, captures the mindset I live by: fix what’s broken, build what’s missing, and don’t play by rules that don’t serve you.
Lifestyle.Money – Financial Tools for the Real World
Lifestyle.Money is a digital wallet and payment network built for fast-growing sectors that traditional finance refuses to support — adult content, cannabis, online gaming, and other underserved industries.
These sectors face inflated fees, account closures, and endless compliance hurdles. We’re solving that with a wallet that’s:
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Private, secure, and multi-currency
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Built-in age verification and chargeback protection
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Loyalty-ready, crypto-friendly, and fully compliant
This isn’t just a payments app — it’s the future of financial access for markets worth over £150 billion+ and growing.
Maskell.Limited – Where Strategy Meets Skin in the Game
Maskell.Limited is how I back the right ideas with more than advice.
I use this vehicle to support aligned ventures — either through equity partnerships or strategic involvement — where I can help drive growth, fix what’s broken, and build what the market is too cautious to touch.
I’m not offering traditional consultancy. I don’t do decks-for-hire or hour-by-hour gigs.
If I believe in your business, I’ll say so — and get involved in a way that actually moves things forward.
I’ve worked with founders who’ve been turned away, overcharged, or misunderstood. Through Maskell.Limited, I help change that — quietly, directly, and without the usual noise.
⚡ Equity-Based Support
🔍 Strategic Operator
🚫 No Bullshit Consultancy
Fuck Um, the book
Fuck Um is a straight-talking guide for anyone who’s tired of playing by broken rules.
Whether you’re a founder, freelancer, operator or executive — this book is your call to stop waiting for permission and start leading on your own terms.
I wrote it based on two decades of launching businesses in taboo sectors, surviving bullshit gatekeepers, and learning to build with clarity, control, and zero compromise.
No fluff. No 10-step plans. Just stories, insight, and perspective that cuts through the noise.
⭐️⭐️⭐️⭐️⭐️
Purchased this book a couple of days ago due to some hardship in my life and hoping for some answers to be within this.
I cannot thank Jason enough his theory is definitely one to read and input into your life!
Thankyou Jason!
The Magical London Roar
My son Mason, aged 7 has written his first book The Magicial London Roar. He dreamt up The Magical London Roar as part of a school project in Year 2 and teamed up with me to create this version you can now enjoy.
The Magical London Roar
Mason and his best friend Nicholas are on an exciting trip to London with Mason’s Dad. While Dad takes a nap in Trafalgar Square, the boys discover a magical bronze lion named Stoneheart, who comes to life!
Let’s Keep It Simple
This isn’t a pitch site.
It’s where you land when you want to know who’s behind the ventures doing what others won’t.
I build through Lifestyle.Money and Maskell.Limited.
I speak through my book, Fuck Um.
And I show up daily on LinkedIn and socials — if you want to keep up, you know where to find me.