Jason Maskell
Fintech Founder · Strategic Operator · No-Bullshit Builder
I build what traditional finance ignores — from digital wallets that serve high-growth, ‘risky’ sectors to equity-backed businesses that push boundaries.
This is my personal hub. If you’re looking for my ventures, head below.
Who I am
I’m a fintech founder and straight-talking operator with two decades building businesses in sectors banks don’t want to touch. From taking a niche film brand past £1M in global sales, to crowdfunding taboo ventures, to launching a wallet built for high-growth “high-risk” markets — I’ve never waited for permission to build what matters.
Today, I lead Lifestyle.Money, a digital wallet for the so-called high-risk sectors, and develop aligned businesses through Maskell.Limited, my equity-first consultancy. My book, Fuck Um, captures the mindset I live by: fix what’s broken, build what’s missing, and don’t play by rules that don’t serve you.
Lifestyle.Money – Financial Tools for the Real World
Lifestyle.Money is a digital wallet and payment network built for fast-growing sectors that traditional finance refuses to support — adult content, cannabis, online gaming, and other underserved industries.
These sectors face inflated fees, account closures, and endless compliance hurdles. We’re solving that with a wallet that’s:
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Private, secure, and multi-currency
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Built-in age verification and chargeback protection
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Loyalty-ready, crypto-friendly, and fully compliant
This isn’t just a payments app — it’s the future of financial access for markets worth over £150 billion+ and growing.
Maskell.Limited – Where Strategy Meets Skin in the Game
Maskell.Limited is how I back the right ideas with more than advice.
I use this vehicle to support aligned ventures — either through equity partnerships or strategic involvement — where I can help drive growth, fix what’s broken, and build what the market is too cautious to touch.
I’m not offering traditional consultancy. I don’t do decks-for-hire or hour-by-hour gigs.
If I believe in your business, I’ll say so — and get involved in a way that actually moves things forward.
I’ve worked with founders who’ve been turned away, overcharged, or misunderstood. Through Maskell.Limited, I help change that — quietly, directly, and without the usual noise.
⚡ Equity-Based Support
🔍 Strategic Operator
🚫 No Bullshit Consultancy
Fuck Um, the book
Fuck Um is a straight-talking guide for anyone who’s tired of playing by broken rules.
Whether you’re a founder, freelancer, operator or executive — this book is your call to stop waiting for permission and start leading on your own terms.
I wrote it based on two decades of launching businesses in taboo sectors, surviving bullshit gatekeepers, and learning to build with clarity, control, and zero compromise.
No fluff. No 10-step plans. Just stories, insight, and perspective that cuts through the noise.
⭐️⭐️⭐️⭐️⭐️
Purchased this book a couple of days ago due to some hardship in my life and hoping for some answers to be within this.
I cannot thank Jason enough his theory is definitely one to read and input into your life!
Thankyou Jason!
Let’s Keep It Simple
This isn’t a pitch site.
It’s where you land when you want to know who’s behind the ventures doing what others won’t.
I build through Lifestyle.Money and Maskell.Limited.
I speak through my book, Fuck Um.
And I show up daily on LinkedIn and socials — if you want to keep up, you know where to find me.